Joel Devidal


Entrepreneur, Investor, & Incubator

About Joel Devidal

Joel Devidal is a seasoned businessman with over 30 years of experience working in Asia primarily operating in the online marketing and retail spaces. From e-commerce to SaaS applications, Joel’s experience taught him to understand how to maximize profits in the space and help good ideas grow into successful businesses.


Joel enjoys sharing his passion and knowledge for his career with others. He serves as an advisor and board member to companies, helping them create bright futures through decisions around strategy, marketing, and development. His intuition and experience helps these organizations eliminate excessive operational costs while still delivering quality to the end users.


Joel is fluent in Japanese, highly effective in business negotiations, and an expert in managing major projects from start to finish. He also is an active member of his community; he supports local arts by contributing to the Wildrice Theatre group and serving on a panel at the Singapore Management Institute advising older workers on how to learn new skills to re-enter the workforce.

“Try not to become a man of success. Rather become a man of value.”

— Albert Einstein


Current positions

Co-founder / Owner

2017 – Present provides expert Japanese business advice to both individuals and businesses.

Advisor / Investor

2017 – Present

Moneycompare is committed to helping SMEs in Singapore to make better financial decisions.