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Joel Devidal | CEO of SMEJapan | Personal Website



Joel Devidal is a seasoned businessman with over 30 years of experience working in Asia primarily operating in the online marketing and retail spaces. From e-commerce to SaaS applications, Joel’s experience taught him to understand how to maximize profits in the space and help good ideas grow into successful businesses.

Joel enjoys sharing his passion and knowledge for his career with others. He serves as an advisor and board member to companies, helping them create bright futures through decisions around strategy, marketing, and development. His intuition and experience helps these organizations eliminate excessive operational costs while still delivering quality to the end users.


“Try not to become a man of success. Rather become a man of value.”

— Albert Einstein


Joel is fluent in Japanese, highly effective in business negotiations, and an expert in managing major projects from start to finish. He also is an active member of his community; he supports local arts by contributing to the Wildrice Theatre group and serving on a panel at the Singapore Management Institute advising older workers on how to learn new skills to re-enter the workforce.

Currently working on

Co-founder / Owner  provides expert Japanese business advice to both individuals and businesses.

Advisor / Investor

Various Japanese startups in the media, e-gaming and anti-ageing health related industries.

Let’s Work Together

If you considering launching a business in Japan or need some market entry drop me an email and let’s explore any opportunities or synergies.


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